When it comes to Norwegian chocolate, there’s one treat that stands out above the rest—at least for me. Smash is, without a doubt, my favourite Norwegian chocolate, and once you’ve tried it, you’ll understand why!
The word ‘Smash' might not immediately bring to mind delicious chocolate snacks, especially if, like me, you grew up in Britain.
After all, the TV ad starring aliens for the instant mashed potato product named ‘Smash' was once voted ad campaign of the century! If you’ve no idea what I’m talking about, check out this ad on YouTube!
Anyway, moving on. Despite the name, Smash is 100% my favourite naughty snack in Norway. Read on, and, you're welcome.
A few years ago, I began giving talks on cruise ships. Talking about Norway to Brits (and a fair smattering of other nationalities too) has taught me so much more about Norway, the Britain I left behind, and myself.
In my early presentations, I always talked about Kvikk Lunsj. It is, after all, Norway's most iconic chocolate bar. I have no idea how many of the “Norwegian Kit Kats” I’ve been responsible for selling, but I know it is a lot!
However, recently, I decided to share my favourite chocolate as well. The response has been overwhelmingly positive! So, it’s time to share it more widely here on Life in Norway too.
What Is Smash, Exactly?
Smash is a unique combination of sweet and salty, crunchy and smooth. At its core, it consists of crispy, lightly salted corn snacks, similar to Bugles, coated in milk chocolate.
This contrast between salty crunch and creamy chocolate makes it incredibly moreish—you can never stop at just one piece. Trust me on this!
They often come out of the bag stuck together, so you might be lucky to find two, or even three or four pieces when you take your pick!
The History of Smash
Launched by Nidar, one of Norway’s most famous confectionery brands, Smash has been delighting chocolate lovers since the 1980s. Today it’s definitely one of Norway’s best chocolate snacks and sold widely throughout the country.
Over the years, it has gained something of a cult following in Norway, with new variations and limited editions appearing from time to time.
The most common variation you’ll find is the chocolate bar format. This is a bar of Nidar milk chocolate, with bits of Smash incorporated. These kind of bars are common in Norway and there are many different varieties. You won’t be surprised to hear that Smash is my favourite one!
Despite the occasional tweak, the classic ‘bag of Smash’ remains a firm favourite among locals and visitors alike.
Why Is Smash So Popular?
Because it’s great! Seriously, how come you haven’t tried it yet!? But seriously, there’s something about that salty-sweet balance that keeps you coming back for more.
Unlike some traditional chocolate bars, Smash doesn’t overwhelm with sweetness. Instead, the saltiness enhances the flavour, making it more satisfying and, arguably, dangerously addictive.
Another reason for its popularity is its versatility. It works as a snack on its own, but some Norwegians take it a step further by adding Smash to ice cream, or using it as a baking ingredient. I’ve even heard of some people mixing it with popcorn for the ultimate movie-night treat.
Where Can You Buy Smash?
If you’re in Norway, you won’t have to look far to find a bag of Smash. It’s widely available in supermarkets, convenience stores, and duty-free shops. At airport duty-free stores, you’ll often find XL-size bags. It’s a great chance to stock up!
If you’re outside Norway, you might have to search a little harder, but some online retailers and Scandinavian speciality stores stock it.
If you haven’t tried Smash yet, you’re missing out on one of Norway’s most beloved treats. Whether you’re visiting Norway or just looking for something new to satisfy your sweet tooth, I highly recommend picking up a bag. But be warned—it’s incredibly hard to stop once you start!
Have you tried Smash before? Let me know what you think in the comments!
