The historic Oslo-Copenhagen ferry route has rebranded to reflect its Nordic heritage. Under new owner Gotlandsbolaget, the route is undergoing major upgrades, including revamped ships, enhanced onboard experiences, and a focus on Nordic culture.
For generations, locals and visitors alike have sailed between Oslo and Copenhagen, making the ferry route a tradition that has connected the two Nordic capitals for over 150 years—whether for holidays, business, or simply the joy of a mini-cruise at sea.
The ship that sails daily between Oslo and Copenhagen has long been operated by DFDS. But following acquisition by a Swedish company, the historic route has now officially announced its new name: Go Nordic Cruiseline.
The aim is to create even better quality experiences on board, focusing on Nordic entertainment and Nordic gastronomy, as well as providing more time to explore the Nordic capitals.
“The name reflects our proud Nordic heritage and history. We have been sailing passengers between Copenhagen and Oslo for more than 150 years, creating memorable experiences at sea for both Scandinavian and international guests,” says Kim Heiberg, EVP of the route, now known as Go Nordic Cruiseline.
A New-Look Service
On 1 November, 2024, the route was acquired by the Swedish passenger shipping company Gotlandsbolaget, which has been working intensively to develop a new name, brand, logo, and colour scheme for the route.
At the same time, dedicated efforts are being made to upgrade the product and onboard experience.
“We will develop the onboard product with an even stronger Nordic identity, focusing on Nordic entertainment and Nordic gastronomy. At the same time, we aim to offer a great travel experience for self-drive guests who bring their cars on board for ski holidays, summer vacations, weekend getaways, or similar trips,” he says.
“We will also continue to deliver high-quality mini-cruise experiences for couples, families, groups of friends, and businesses – with more time to explore the two Nordic capitals,” he adds.
Upgraded Ships
One of the route’s ships, Nordic Pearl, recently returned from dry dock in a stunning new colour scheme, featuring an aquamarine hull, a red funnel, and upgraded cabins and public areas.
After the ski season, in mid-March, the second ship on the route will enter dry dock for the same upgrades, including new paintwork, cabin refurbishments, and enhanced public areas. As part of this transformation, the ship will be renamed Nordic Crown.
The route has decided to unveil its new brand name now due to high interest from fans and passengers.
“It’s amazing to see the great enthusiasm for our product and the transformation we are undergoing – the largest investment and upgrade in the route’s history,” says Kim Heiberg.
“There has been much speculation, so we are thrilled to finally share our new brand name with all our guests – and we look forward to launching many new initiatives in the coming months,” he adds.
Last year, the Copenhagen-Oslo route carried more than 700,000 passengers.
If you're planning a trip to Denmark on the “Danish Boat”, check out our Copenhagen travel guide, packed with things to see and do in Denmark's capital city.
About Gotlandsbolaget
With the Swedish island of Gotland as its base, Gotlandsbolaget operates passenger and freight services as well as cruises to and from Gotland, Nynäshamn, Oskarshamn, Oslo, Frederikshavn, Copenhagen, Stockholm, and Mariehamn.
The company invests in the future of shipping and new technology while also developing sustainable destinations and visitor attractions. In Gotland, the company owns several hotels and properties.
Founded in 1865, Gotlandsbolaget is Sweden’s oldest passenger shipping company. Today, the group has approximately 1,500 employees, its headquarters in Visby on the island of Gotland, and is listed on Nasdaq First North, Sweden.
