In a somewhat surprising turn, Oslo has been named one of the world’s top travel destinations for 2025 by BBC Travel.
One of the most respected sources in global travel journalism, BBC Travel curates an annual destination list that reflects shifting travel trends and emerging destinations.
Such rankings can shape traveller choices, spotlight under-appreciated locations, and offer insight into broader industry movements.
Ranked at number 25, the Norwegian capital city joins an eclectic mix of global hotspots, standing out as a city that blends modern urban life with nature and sustainability.
While Norway is best known internationally for its dramatic fjords, the picturesque Lofoten Islands, and the northern lights tourism boom in Arctic Norway, Oslo’s inclusion in the list may come as a surprise to many.
Oslo Travel Resources: Make the most of your time in Norway's capital with these travel resources.
🇳🇴 50 Things To Do in Oslo
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🚘 Car Rental in Oslo
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👣 Book Tours & Experiences in Oslo
So, what does the BBC see in Oslo? Let’s take a closer look.
Why Oslo in 2025?
The selection by BBC Travel highlights Oslo’s unique balance of urban convenience and access to nature.
The article references a recent viral marketing campaign by Visit Oslo that playfully asked, “Is it even a city?”—a nod to its compact, walkable nature and its abundance of green spaces.
Unlike many European capitals suffering from overtourism, Oslo presents a calmer, more sustainable alternative for travellers who appreciate both culture and the great outdoors.
Key reasons cited for Oslo’s appeal in 2025 include:
Sustainability Leadership
Oslo is recognised as one of the world’s most sustainable cities. Visitors are encouraged to explore responsibly with the help of initiatives such as the Visit Oslo Responsibly guidelines and the Green Oslo Guide, which outline how to minimise environmental impact while enjoying the city.
Architectural and Waterfront Development
The city’s modern architecture and sweeping waterfront have transformed it into a dynamic urban hub. Recent additions like the new National Museum and the striking Munch Museum offer world-class cultural experiences.
Easy Access to Nature
Unlike many capitals, Oslo offers seamless access to fjords, islands, and dense forests, making it a dream destination for outdoor enthusiasts. Kayaking in the Oslofjord, hiking in Nordmarka, and even skiing in the winter months are all within easy reach.
World-Class Dining
Oslo’s culinary scene continues to thrive, with Michelin-starred restaurants like Maaemo leading the way in farm-to-table and locally sourced dining experiences.
Where Else Made the List?
Oslo is in good company on BBC Travel’s “25 Best Places to Travel in 2025” list. Other featured destinations range from lesser-known gems to perennial favourites, including:
Dominica: This Caribbean island has established the world’s first sperm whale reserve, offering ethical whale swimming experiences while promoting marine conservation. Expanded infrastructure and direct flights make visiting easier than ever in 2025.
Naoshima, Japan: A must-visit for contemporary art lovers, this island is home to the iconic Yayoi Kusama Pumpkin sculpture and the new Naoshima New Museum of Art, opening in spring 2025 as part of the Setouchi Triennale.
The Dolomites, Italy: With preparations underway for the 2026 Winter Olympics, this stunning Alpine region is seeing major upgrades in ski lifts, hiking trails, and luxury accommodations, making it a prime destination for all seasons.
Greenland: The opening of Nuuk’s new international airport is making this remote Arctic wonderland more accessible, offering breathtaking fjords, iceberg views, and adventure activities in one of the world’s last true wildernesses.
Wales: Celebrating 2025 as the “Year of Croeso” (“Welcome”), Wales is inviting visitors to experience its rich culture, medieval castles, and stunning landscapes while promoting sustainable tourism and investment in eco-friendly travel initiatives.
Oslo Travel Resources: Make the most of your time in Norway's capital with these travel resources.
🇳🇴 50 Things To Do in Oslo
🛏️ Book Hotels & Accommodation
🚘 Car Rental in Oslo
🚨 Travel Insurance
👣 Book Tours & Experiences in Oslo
With this recognition from BBC Travel, Oslo is poised to attract more international visitors seeking a blend of sustainability, culture, and outdoor adventure in 2025.
Whether you’re a returning visitor or considering your first trip, the Norwegian capital offers plenty of reasons to be on your travel radar this year.
